Amazon’s 24% ad revenue growth challenges Google’s dominance while FTC expands antitrust scrutiny, creating a digital advertising duopoly. Amazon’s advertising…
Frasers and Dunelm leverage AI to transform retail media and loyalty programs amid economic pressures
Frasers Group and Dunelm are investing heavily in AI-driven retail media networks and loyalty programs to offset economic challenges. Frasers…
AI algorithms become the new ‘oxygen’ of digital advertising
At Cannes Lions 2024, industry leaders highlighted the growing divide between creativity and AI-driven media execution. With retail media networks…
John Lewis pioneers offsite retail media with CTV and cross-device targeting
John Lewis expands its retail media network through partnerships with The Trade Desk and LiveRamp, leveraging first-party data for programmatic…
Kroger’s digital screen network redefines retail media with real-time optimization
Kroger Precision Marketing leverages Barrows Connected Store tech to transform in-store advertising through dynamic campaigns and closed-loop measurement, capturing a…
IAB Europe’s retail media certification program launches with Nectar360 and Albert Heijn to tackle measurement fragmentation
IAB Europe’s new Retail Media Certification Programme, implemented with Nectar360 and Albert Heijn, aims to standardize measurement in Ireland’s €1.7B…
Retail media emerges as Europe’s fastest-growing digital channel in 2024
IAB Europe’s 2024 AdEx Benchmark Report reveals retail media grew 25.4% in 2023 to €5.5bn, now comprising 10% of Europe’s…
Sainsbury’s Nectar360 and Omnicom Media Group deepen partnership to boost retail media growth
Sainsbury’s Nectar360 and Omnicom Media Group have expanded their partnership, leveraging 18 million Nectar loyalty households for closed-loop campaign measurement.…
Retail Media Ad Spend Projected to Surpass Social Platforms by 2028, eMarketer Reports
Retail media networks are accelerating digital ad spend growth with $130B projection by 2028, leveraging first-party data and AI personalization…
Retail Media Networks Drive 21.9% Surge in Global Ad Spend by 2025, Dentsu Reports
Dentsu forecasts retail media ad spending to grow 21.9% in 2025 as Amazon, Walmart, and TikTok leverage AI and first-party…
DoorDash Eyes European Expansion with $2.7 Billion Deliveroo Takeover Bid
DoorDash proposes $2.7 billion acquisition of London-based Deliveroo to strengthen European quick-commerce presence, facing regulatory scrutiny over retail media synergies…
Criteo Debuts Shoppable Video Ads in Partnership With Albertsons and Costco
Criteo launches interactive video ad format with major retailers, reporting 5.6x conversion lift and 18% lower cart abandonment in early…