European startups are adopting AI to automate SaaS adoption, enhance security, and optimize marketing, backed by significant funding and a…
AI algorithms become the new ‘oxygen’ of digital advertising
At Cannes Lions 2024, industry leaders highlighted the growing divide between creativity and AI-driven media execution. With retail media networks…
Hightouch’s AI agents drive 20% revenue growth with hyper-personalization
Hightouch’s AI agents are transforming marketing by using real-time behavioral data to generate personalized customer journeys, resulting in 20% incremental…
Pymnts newswire revolutionizes fintech PR with guaranteed distribution and real-time analytics
PYMNTS Newswire addresses FinTech’s visibility crisis with guaranteed press release distribution, a two-hour publishing SLA, and real-time analytics. This innovation…
From smart fridges to smart followers: How the IoT and Viplikes are reshaping social media strategies
IoT devices provide marketers with deep consumer insights, enabling hyper-targeted social media strategies, while services like Viplikes enhance engagement with…
China’s ultra large TV market surges as policy incentives drive consumer demand
China’s incentive programs have propelled ultra-large TV shipments toward 10 million units in 2025, reshaping consumer electronics trends in Asia…
Quantum dot controversy: Marketing hype vs. reality in QLED TVs
Recent lawsuits highlight discrepancies in QLED TV marketing, questioning quantum dot efficacy and transparency in tech advertising. As lawsuits and…
AI is huge, but storytelling is the bigger opportunity – how businesses can leverage it today
Exploring how AI and storytelling intersect to boost customer engagement, with examples like Steve Jobs’ iPod campaign illustrating narrative power…
AI as a marketing term: Insights from internet governance project
Exploring whether AI is a transformative technology or just a marketing buzzword, and its implications for governance and innovation. The…
Tesla Cybertruck fails water test: Sinks during jetski launch despite Musk’s boat claims
A Tesla Cybertruck sank in Ventura harbor while launching a jetski, contradicting Elon Musk’s claims of its boat-like capabilities. This…
Olo highlights guest transaction data as key to boosting restaurant profits
Olo, a restaurant tech provider, underscores the value of guest transaction data for personalized marketing and improved customer engagement. Olo,…
OpenAI’s Sora transforms video creation with AI-powered text-to-video tool
OpenAI’s Sora revolutionizes video production by enabling high-quality AI-generated videos from text prompts, democratizing content creation for marketing, entertainment, and…