John Lewis expands its retail media network through partnerships with The Trade Desk and LiveRamp, leveraging first-party data for programmatic…
Retail media emerges as Europe’s fastest-growing digital channel in 2024
IAB Europe’s 2024 AdEx Benchmark Report reveals retail media grew 25.4% in 2023 to €5.5bn, now comprising 10% of Europe’s…
Sainsbury’s Nectar360 and Omnicom Media Group deepen partnership to boost retail media growth
Sainsbury’s Nectar360 and Omnicom Media Group have expanded their partnership, leveraging 18 million Nectar loyalty households for closed-loop campaign measurement.…
Criteo Debuts Shoppable Video Ads in Partnership With Albertsons and Costco
Criteo launches interactive video ad format with major retailers, reporting 5.6x conversion lift and 18% lower cart abandonment in early…
In-store retail media vs. DOOH: How proximity and data reshape advertising
In-store retail media is gaining traction with brands like P&G and Unilever, leveraging first-party data and interactivity for higher ROI.…
RD Saúde’s Impulso retail media network redefines LATAM advertising with pharma data edge
RD Saúde’s Impulso Retail Media Network is transforming LATAM advertising by combining 12M+ loyalty members’ data with in-store digital screens,…