Meta’s recent AI advancements, including LLaMA 2.5 and a 20% ad engagement rise, highlight sustained innovation and spending hikes, reinforcing…
AI Agents Reshape Digital Advertising: Driving Hyper-Personalization and Efficiency
AI agents are revolutionizing digital advertising through advanced targeting and automation. In 2024, North America leads with tech innovations, Europe…
AI algorithms become the new ‘oxygen’ of digital advertising
At Cannes Lions 2024, industry leaders highlighted the growing divide between creativity and AI-driven media execution. With retail media networks…
Perplexity’s AI search disrupts traditional models as it nears 1B weekly queries
Perplexity’s AI-driven search approach, now handling over 700 million weekly queries, challenges traditional models with its answer-first strategy. New partnerships…
IAB Europe’s retail media certification program launches with Nectar360 and Albert Heijn to tackle measurement fragmentation
IAB Europe’s new Retail Media Certification Programme, implemented with Nectar360 and Albert Heijn, aims to standardize measurement in Ireland’s €1.7B…
Retail media emerges as Europe’s fastest-growing digital channel in 2024
IAB Europe’s 2024 AdEx Benchmark Report reveals retail media grew 25.4% in 2023 to €5.5bn, now comprising 10% of Europe’s…
Retail Media Ad Spend Projected to Surpass Social Platforms by 2028, eMarketer Reports
Retail media networks are accelerating digital ad spend growth with $130B projection by 2028, leveraging first-party data and AI personalization…
Criteo Debuts Shoppable Video Ads in Partnership With Albertsons and Costco
Criteo launches interactive video ad format with major retailers, reporting 5.6x conversion lift and 18% lower cart abandonment in early…
Google Delays Cookie Phase-Out to 2025 Amid Antitrust and Privacy Crossfire
Google postpones third-party cookie elimination in Chrome until 2025 as regulators question Privacy Sandbox’s competitive fairness and GDPR compliance. Google’s…
Google’s AI cracks down on scam ads with 700k accounts removed in 2024
Google’s 2024 Ads Safety Report reveals a 25% increase in scam account removals, totaling over 700k, thanks to enhanced AI…
Google suspends advertiser for malware-laden deepseek ads amid rising ai tool scams
Google took down an advertiser promoting fake DeepSeek downloads delivering malware, as reports show a 40% surge in malicious AI…
Apple excluded from Google antitrust trial as $20 billion search deal hangs in the balance
Apple’s exclusion from Google’s antitrust trial highlights the critical nature of their $20 billion search agreement, potentially reshaping digital advertising…