AI-powered live commerce platform merging QVC-style production with TikTok engagement. Automates 24/7 shoppable streams, syncs inventory across platforms, and offers real-time conversion analytics for social-first brands.
StreamSell reimagines live shopping for the TikTok generation, combining AI-presenter automation with enterprise-grade commerce tools. This cloud production studio enables brands to run perpetual live streams with dynamic product demos, real-time inventory updates, and heatmap-powered conversion analytics – all optimized for TikTok’s 1.7B-strong commerce ecosystem.
Core Functionality
- AI virtual hosts generating localized product presentations
- Multi-platform inventory synchronization (TikTok Shop/Shopify)
- Cloud-based stream scheduling & multi-camera switching
- Real-time viewer engagement heatmaps
- Automated highlight reel generation for repurposing
Target User Segment
Mid-market DTC brands (€1-10M revenue) in beauty/fashion/electronics. 83% of target users already allocate >40% of marketing budget to TikTok/Instagram shopping.
Recommended Tech Stack
- AI Backbone: GPT-4 + ElevenLabs voice synthesis
- Video Infrastructure: AWS Elemental MediaLive
- Commerce APIs: TikTok Shop SDK + Shopify GraphQL
- Frontend: React Native mobile control panel
MVP Development Costs
650 development hours @ €100/hr = €65,000 base
+ €15,000 contingency for TikTok API compliance
Total MVP budget: €80,000-85,000
SWOT Analysis
- Strengths: 24/7 broadcast capability, AI personalization at scale
- Weaknesses: Dependency on TikTok’s API policies
- Opportunities: 28% CAGR in live commerce tools market
- Threats: Platform-native solutions from Meta/ByteDance
Customer Acquisition Strategy
1. TikTok Shop Partner Program co-marketing
2. Shopify app store featured placement
3. Performance Max campaigns (€150 CAC target)
4. Micro-influencer co-streaming deals
Monetization Model
- €499/mo Basic (3 concurrent streams)
- €1,499/mo Pro (15 streams + AI customization)
- 4.9% GMV commission for Enterprise tier
Break-even at 133 Pro subscribers (€200k ARR)
Market Positioning
Direct competitors lack TikTok-native optimization. Initial focus on US/UK beauty brands, expanding to SEA electronics dropshippers. Targets €12B live commerce tools market by 2026.
