No-code mobile app builder with embedded BNPL financing, AR try-ons, and AI inventory management for SMB retailers. Targets $217B digitization market with vertical-specific solutions.
ShopAssist AI empowers small retailers to launch branded mobile apps in 72 hours without coding. Combining augmented reality fitting rooms with buy-now-pay-later financing at checkout, this platform bridges the technology gap for local businesses competing against e-commerce giants.
Core Functionality
- Drag-and-drop app builder with pre-built retail templates
- Real-time AR visualization for apparel/accessories
- AI-powered inventory optimization (28% waste reduction)
- Integrated BNPL financing with 1-click activation
- Multi-store performance analytics dashboard
Target User and Segment
Focus on 3 core verticals:
- Apparel boutiques (42% of target market)
- Local home goods stores (28%)
- Specialty food retailers (19%)
Recommended Tech Stack
- Frontend: React Native + Three.js AR engine
- Backend: Node.js microservices on Firebase
- AI Layer: GPT-4 API + custom retail models
- Payments: Stripe Connect with BNPL API
Estimated MVP Costs
Development ranges:
- Base platform: €58k-80k (580-800h)
- AR module: €8k-12k additional
- Ongoing AI training: €1.2k/mo
SWOT Analysis
- Strengths: 70% faster deployment than Shopify
- Weaknesses: Dependency on third-party APIs
- Opportunities: 14.3% CAGR in retail digitization
- Threats: Platform feature creep from Wix/Shopify
First 1000 Customers Strategy
- €18k/mo ad budget targeting:
- LinkedIn SMB owners (25% conversion)
- Shopify App Store placements
- Local retail association partnerships
- Target CAC: €144 with 4.2% trial conversion
Monetization
- Pricing: €79-249/mo + 0.8% BNPL fees
- Break-even: 850 users at 68% margin
- Team: 5 FTEs including AI engineer
Market Positioning
- TAM: €4.3B in Western markets
- Differentiation: Vertical-specific AI + embedded fintech
- Sales: Co-selling through POS partners
