Interoperable healthcare platform aggregating EHR data, telehealth services, and patient engagement tools for NHS-aligned health systems through FHIR-compliant architecture.
PortalSync addresses the £3.4B NHS digital transformation challenge by creating a unified patient portal that works across competing EHR systems. Designed for health networks transitioning to value-based care, the platform reduces IT fragmentation while maintaining strict HIPAA/EHDS compliance through adaptive API architecture.
Core Functionality
Centralized hub combining:
- Cross-EHR data aggregation via HL7/FHIR APIs
- AI-driven care coordination algorithms
- WebRTC-based telehealth with end-to-end encryption
- Patient education content library
Target User and Segment
Primary clients:
- NHS Trusts needing digital compliance by 2025
- Private hospitals in NHS partnership programs
- EU health systems preparing for EHDS regulations
Recommended Tech Stack
- Backend: Node.js microservices
- EHR Integration: Java/.NET adapters
- Security: AES-256 + HITRUST certification tools
Estimated MVP Costs
1,400 development hours (€140,000) covering:
- EHR API middleware (400h)
- Telehealth infrastructure (200h)
- NHS compliance audits (150h)
SWOT Analysis
- Strengths: 40% IT cost reduction for hospitals
- Weaknesses: 12-18 month sales cycles
- Opportunities: €650M EHDS readiness market
- Threats: Epic/Cerner vertical integration
First 1,000 Customers Strategy
€180 CAC through:
- Co-selling with EHR implementation partners
- NHS Digital Marketplace listings
- LinkedIn campaigns targeting NHS CIOs
Monetization
€50/user/month SAAS model + €2/patient usage fees. Breakeven at 2,400 users with 8-person team.
Market Positioning
Differentiated through vendor-agnostic architecture in €5.2B UK hospital IT market. Targets NHS Choose and Book clinics as beachhead accounts.
