AI-powered unified checkout platform enabling price comparisons across 150+ retailers. Targets price-sensitive shoppers via browser extension and affiliate partnerships. €60k MVP with 3 revenue streams in $9B+ growing market.
CartFusion disrupts fragmented e-commerce by enabling AI-driven cross-platform shopping carts. Targeting 18-45yo deal hunters in Western markets, the platform combines real-time price benchmarking with unified checkout via browser extensions. With $9.2B market potential and dual affiliate/subscription monetization, it aims to become the Stripe of cross-retailer transactions.
Core Functionality
Natural language product search across 150+ retailers with automated price benchmarking. Browser extension syncs carts and enables one-click purchases through affiliate networks. Mobile app features AI-powered deal alerts and historical price tracking.
Target User and Segment
Price-sensitive shoppers (18-45yo) comparing products across Amazon, Walmart, and specialty retailers. Primary focus on North America (60%) and Europe (30%) markets. Secondary users: affiliate marketers seeking consolidated commission tracking.
Recommended Tech Stack
- AI/ML: Python/TensorFlow NLP models
- Backend: Node.js + GraphQL API layer
- Browser extension: WebAssembly/JavaScript
- Cloud: AWS Lambda serverless architecture
Estimated MVP Costs
600 development hours at €100/hr = €60,000 base. 10-15% buffer for API integrations (€66k-€72k total). Breakdown:
- AI Engine: 180h (€18k)
- Extension Dev: 150h (€15k)
- Backend API: 200h (€20k)
SWOT Analysis
- Strengths: First-mover affiliate integration
- Weaknesses: API dependency risks
- Opportunities: 14% CAGR market growth
- Threats: Browser privacy changes
First 1000 Customers Strategy
Mix of Chrome Store SEO (40%), TikTok influencer deals (30%), and affiliate co-marketing (30%). €12-18 CAC targeting 2.1% conversion from 50k installs. Budget: €13k blended acquisition spend.
Monetization
3-8% affiliate commissions + €4.99/mo premium tier. Break-even at 10k MAU generating €25k/mo revenue vs €18k ops costs. Core team: 3 FTEs (AI lead, full-stack dev, partnerships).
Market Positioning
Differentiates from Honey through cross-retailer cart unification. Leverages EU PSD2 banking APIs for checkout streamlining. $2.1B Year 1 addressable market in US/EU deal-seeking segments.
