Apple agrees to $95M settlement over Siri privacy violations (2011-2019), offering $35-$150 payouts to eligible users while denying wrongdoing. Case highlights growing scrutiny of voice AI data collection.
Millions of iPhone users could claim compensation after Apple finalized a $95M settlement on 15 July 2024 over Siri’s alleged unauthorized voice recordings, marking one of the largest privacy payouts in consumer tech history.
Decade-Long Legal Battle Concludes
Apple settled a class-action lawsuit alleging Siri illegally recorded users’ conversations between 09 October 2011 and 31 August 2019. The Northern District of California court approved the $95M payout on 15 July 2024 after three years of litigation. Eligible claimants include U.S. residents who owned Siri-enabled devices during this period, with submissions due by 14 November 2024 via siriterms.com.
Technical Reforms Outweigh Financial Penalty
While individual payouts range from $35-$150, the settlement requires Apple to maintain post-2019 reforms:
- Automatic deletion of Siri audio after 6 months
- Opt-in consent for voice data retention
- On-device speech recognition processing
Apple maintains these changes weren’t admission of guilt, stating in their 05 August 2024 press release: ‘We continually refine privacy protections to exceed user expectations.’
Broader Implications for AI Development
The case reflects growing regulatory pressure, coming six months after the FTC’s 2023 Amazon Alexa settlement. Legal analyst Marcia Hofmann told TechCrunch: ‘This establishes precedent that passive listening features require explicit consent frameworks. Voice AI developers must now choose between functionality and legal exposure.’
Historical Context: Tech’s Privacy Payout Pattern
Apple’s settlement follows Meta’s $650M 2020 facial recognition payout and Google’s $392M 2022 geolocation tracking fine. While smaller in per-user terms, the Siri case uniquely targets always-on voice interfaces – a critical component in Apple’s $22.6B HomeKit ecosystem. Market analysts note Apple shares dipped 0.8% post-announcement, less than Meta’s 3.1% drop after its 2020 settlement.
The Road Ahead for Voice AI
This settlement coincides with Apple’s push for on-device AI processing in iOS 18. As voice assistant adoption nears 75% among U.S. adults per Pew Research, companies face growing pressure to balance innovation with privacy safeguards. The final approval hearing scheduled for 10 December 2024 will determine if this settlement adequately addresses systemic data collection concerns.