AI-driven solution replacing intrusive connected TV ads with contextual brand content while maintaining publisher revenue. Targets budget-conscious households and ad-supported platforms seeking GDPR-compliant tools.
AdGuard for Connected TVs addresses the 73% of viewers who find CTV ads more intrusive than traditional commercials. Using real-time computer vision and NLP, our AI replaces political/behavioral ads with context-relevant brand content while preserving publisher revenue through automated impression accounting. Launches first in GDPR-aligned markets with 68% CTV penetration.
Core Functionality
AI-powered ad ecosystem: Combines TensorFlow-based object recognition with NLP sentiment analysis to:
- Detect intrusive/political ads within 300ms of playback
- Swap ads using brand safety-approved content from knowledge graph
- Maintain 100% impression count via homomorphic encryption
- Allow user customization through preference sliders
Target User and Segment
Primary: 45M budget smart TV households (Hisense/TCL/Vizio) in EU/NA
Secondary: AVOD platforms needing Article 22 GDPR compliance tools
Early adopters: r/cordcutters community (1.2M members)
Recommended Tech Stack
- ML Core: TensorFlow Lite + AWS Inferentia chips
- Ad Matching: GrapheneDB knowledge graph
- CTV App: Android TV Leanback + Huawei HarmonyOS SDK
- Privacy: OpenMined PySyft framework
Estimated MVP Costs
€65k-80k development budget:
- 300h AI model training (€30k)
- 200h CTV SDK integration (€20k)
- 150h Magnite/SpotX API connections (€15k)
- 100h GDPR compliance systems (€10k)
SWOT Analysis
Strengths: Dual revenue streams from users/publishers
Weaknesses: Carrier app store approval timelines
Opportunities: CTV ad fraud projected to hit $1.3B in 2024
Threats: Samsung Ads launching contextual targeting Q3 2024
First 1000 Customers Strategy
Channels:
- Pre-installs on white-label CTV boxes (40% conversion)
- Performance marketing on Slickdeals/Twitch (30%)
- Co-branding with indie streamers like Plex (30%)
CAC: €34.75 blended average
Monetization
Model: 15% revenue share from replaced ads + €4.99/user premium features
Break-even: 8,200 MAUs at 55% margin
Team: 5 FTEs (2 ML engineers, 1 CTV dev, 1 partnerships lead, 0.5 legal)
Market Positioning
TAM: €4.1B European CTV ad market
Competitors: Pihole (no revenue share), LG Content Store (OEM-limited)
Edge: Zero content interruption during ad swaps
Geo-strategy: Launch in Germany/Switzerland first
