Meta accelerates AI ambitions with cross-platform assistant rollout

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Meta expands its MetaAI assistant, integrating Llama model across Facebook, Instagram, and Ray-Ban smart glasses, aiming to dominate the AI accessibility race, per a 2024 press release.

Meta’s AI assistant, MetaAI, is now live across its platforms and Ray-Ban wearables, following a 2024 roadmap to unify AI access globally.

MetaAI Goes Multimodal

Meta launched its standalone MetaAI app this week, integrating its Llama language model into Facebook, Instagram, and Ray-Ban smart glasses, according to a company press release. The rollout, first announced in April 2024, positions MetaAI as a competitor to OpenAI’s ChatGPT and Google’s Gemini, but with deeper platform integration.

Wearables Take Center Stage

The AI assistant’s expansion to Ray-Ban smart glasses enables voice-activated tasks like real-time translation and navigation. Meta claims this marks the first time an AI of this scale operates natively on wearable hardware, Reuters noted in a prior analysis.

Privacy Concerns Loom

While users applaud features like in-app shopping assistance and content creation tools, privacy advocates warn about data collection risks. Meta confirmed it adheres to strict EU and US regulations but did not disclose specifics about third-party data sharing.

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