Amazon is testing a new AI feature called Interests, allowing users to discover products via natural language prompts, currently available to select U.S. customers.
Amazon is testing a new AI-powered feature called Interests, designed to help shoppers discover products based on personalized prompts. The feature, currently available to select U.S. customers, allows users to describe their interests in natural language, and Amazon’s AI continuously scans for relevant products and deals.
Amazon’s latest AI push
Amazon is expanding its AI-driven shopping tools with ‘Interests,’ a feature enabling users to find products via natural language prompts. Currently in beta for select U.S. users, it leverages generative AI to scan for deals and recommendations in real-time. This follows Amazon’s Q1 2024 earnings report, highlighting a 12% YoY growth in AWS, driven partly by AI services.
Competition heats up
Competitors like Walmart and Target are also integrating AI for personalized shopping, intensifying the retail tech race. Walmart launched ‘Text to Shop’ AI in March 2024, allowing voice/text-based product searches, directly competing with Amazon’s new features. Target announced a $100M investment in generative AI for personalized recommendations, expected to roll out by Q3 2024.
Consumer preferences and privacy concerns
Consumer surveys show 62% of U.S. shoppers prefer AI-assisted product discovery, but 48% worry about data privacy. Amazon’s Rufus AI shopping assistant expanded to 100% of U.S. mobile users last week, signaling rapid AI deployment. Analysts predict AI-powered commerce tools could boost Amazon’s revenue by 8-10% in 2024.
